Picking the right domain name is one of the most important things you’ll do for your website. Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, and offline advertising.
Choosing a domain name it requires a lot of thought and consideration. For best results, follow this tips and tricks.
1. Easy to type and Keep it short
Long and confusing names are harder to remember and easier to mistype.
2. Use keywords
Since SEO is about making use of keywords to improve website visibility, using keywords in the domain name itself is also a viable strategy. This approach works best for products and services, as it helps get users straight to what they would be looking for.
3. Target your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.
4. Creative and memorable
The more unique you can make your domain name, the more memorable it will be.
5. Research it
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. Before you move forward with a specific domain name, check to see if the name isn’t trademarked, copyrighted or being used by another. Check if it is available on social media sites too.
6. Avoid numbers and hyphens
Adding numbers and hyphens to your domain name would only add an unfamiliar element that can make it more challenging to remember.
7. Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.