When it comes to creating a design that boosts conversions and generates revenue, many businesses continue to struggle. Your website needs to be appealing, but it also needs to make money. Having a poor site causes businesses to lose customers, and that is money out the door. Many small business owners design their own websites to save money and sometimes they don’t truly understand the concepts of good web design, leading to a website that’s less than ideal.
Web design is meant to combine form and function in a way that makes a website enjoyable, navigable, interesting and usable.
Below, you’ll find the most common web design mistakes
Let’s take a look at those mistakes.
No responsive design
Responsive design has been listed as the most important feature for a website and it makes your website accessible to everyone regardless of their device.
Visitors viewing your website on desktops, smartphones, iPads have an experience that’s optimized for their device, which, as it turns out, is what Google recommends.
Making your navigation menu hard to find is one common web design mistake. Make sure the navigational aspects of your website are easily understood and even easier to notice.
For users nothing can be more frustrating that a website that takes ages to load. This is actually one of the most costly mistakes you can make with your design because users do not even think twice about leaving the site before getting the information they were looking for. Make sure that your images, videos and content are optimized for fast loading. If you have heavy content that is bound to take time loading, find a simple way of fixing the issues such as using entertaining loading animation that takes the users’ mind off the loading period and offers them valuable information as well.
What you need to remember about web images is that they attract attention. Users will first look at the images even before reading the text included. Using bad images will without doubt kill your credibility and professionalism and this is something you really want to avoid. Always ensure that the images you use are relevant to your brand and are high in quality especially the resolution. If you do not know how to go about the process then let a professional web designer handle the images or get a professional illustrator or photographer to help you with an image deck.
Too many ads
Too many ads or noisy and flashy ads will frustrate your visitors and make you lose business. Analyze your ads like a hawk; if they annoy you even in the slightest, they’ll undoubtedly do the same to your visitors. Pay extra attention to pop-ups. While they’re generally making a comeback, make sure they’re easy to close and not full-screen size.
Choosing an unclear font
Cursive fonts, hand-drawn scripts, and symbols can be difficult to read. Take a look at this message, for example. Can you read it?
An unclear font increases cognitive load and decreases understanding.
Not including a search area
Sometimes users are unsure what to look for or what a service is called. Including a search icon or bar in the upper right-hand corner of your website is best practice. Placing this search area anywhere else will most likely increase your bounce rate, meaning users will leave your website without taking any action.
Poor use of white space
When it’s used well, white space increases comprehension, improves readability, increases attention, and maximizes clarity. When there isn’t enough white space, content is overwhelming for visitors to read.