How to make your website look more professional

First impressions last forever. You only have 8 seconds to grab the first impression.

When a user visits your website, the first thing they notice is the look (design). A professional website doesn’t just look great – it also performs great, by providing engaging content, helpful links, and smooth navigation so your visitors can find exactly what they are looking for.

Here are some tips that can help you create the website you want.

Keep It Simple

Having a professional-looking website doesn’t mean you need to add flashy elements to the site. Just take a look at any luxury retail store; compared to a budget store, there is usually less on display and plenty of space to draw attention to the valuable products on offer.

The same principle can be applied to websites.

Keep it organised and clutter-free to convey a sense of professionalism. It will also help to direct the visitor’s attention to the things that really matter on each page.

High Quality Images

Good quality images have the ability to instantly elevate the look of any website. Large images may affect your site’s speed, but they do make your website stand out. When you implement big, high-quality, beautiful imagery both in the overall design of your site and as part of a landing page, your site will look very professional.

Choose Your Color Scheme Carefully

Much like fonts and backgrounds, color schemes can have a huge impact on brand image and the immediate appeal of your website.

Not all colors look good on the digital screens which is what makes picking colors for a website a more involved process. You can have as many or as little colors in your palette as possible, the trick is to find the right balance among your colors and using them consistently.

Make your site responsive

In a world where Google already ranks a website based on its mobile version before anything else, it’s only logical for you to have a website that is mobile responsive. You may have the most beautifully-designed website, but if it does not display well on mobile devices, the public perception of your professionalism will certainly take a hit.

With a responsive web design, users will have a consistent experience with your website regardless of what screen they use. Being easily accessible across all platforms makes a website a consummate professional in the eyes of users everywhere.

 

SEO Rules

SEO isn’t something you can see, but it is critical to creating a great website experience. Your SEO strategy will determine how easy (or difficult) it is for potential customers to find your website during a search. Make sure to take into consideration how your website will perform on search engines. After all, what’s the point of having a professional looking site.

Your SEO strategy will have a direct impact on the content and layout of your website, so it’s well worth your time to plan your SEO before you even start thinking about fonts and images.

Use the proper fonts

Fonts may be just letters, but they can alter the way your website looks and feels. If you are aiming for a professional look, then use fonts that match your business’ style. Of course, companies that sell something fun and entertaining should use fonts that represent these qualities.

Aside from using the proper types of fonts, it would also be wise to use fonts properly. For example, headings, subheadings, titles, and other essential information should use larger fonts. It’s also important to choose fonts that are easy on the eyes. A visitor will quickly exit a website that uses fonts that are too tiny to see or read.

Use Videos

Video traffic will make up 80% of all consumer internet traffic. Video marketing is a skyrocketing trend, and it’s no wonder, considering the impressive performance and ROI of online video. There’s no question that in these visually-oriented, fast-moving times, video is a highly engaging, high conversion tool, and every professional website should include video as part of the design.

 

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