Purchasing a domain is one of the first steps in setting up your online presence. So what do you need to do next? Once you have a domain, it’s time to start working on your website, your brand, and your online audience.
Here are some tips for how to move forward and make the most of your new domain:
Sync Your Domain and Hosting
If you’ve purchased a domain name for the purpose of creating a website, then you’ll also need a hosting account. Hostiero offers a great plan for beginners that will make hosting and setting up your site a breeze.
Get custom email
You’ll also want a domain-specific email address to go with your new domain name. This will help your site appear more professional. The total number of email addresses you can create will depend on your hosting plan.
Use content to draw people to your website
The benefits of a full website are vast, but one of the major benefits is that you can create valuable content that keeps people coming back to your site again and again. No matter your industry, you can use your knowledge to create content that helps customers and also points them to your products or services.
The primary goal of your content should be to help solve the problems of your customers as they relate to your products and services. Once customers see that you’re intentions are good, they are more likely to buy from your business.
Develop a strategy to grow your new brand
Content is a smart way to draw people to your brand and website, but you need an overall marketing strategy to really grow your business. Your goal is to use tools like email marketing, social media marketing, and search engine marketing to spread your name beyond your typical audience.
Getting started is not as difficult as it may sound. Use social media to promote new blog posts, and to start discussions with your customers to find out what problems they’re having. Then you can target new audiences similar to your current customers using Google Adwords or a similar advertising tool.
Market/advertise your website
SEO is only one of many ways to get people to your site. Social media is crucial these days as most people spend a lot of time daily on social media sites. You can also market your site through PPC or CPA ads, affiliates, buying leads, generating your own leads and many other online and offline methods.