Good eCommerce web design is crucial for turning website visitors into customers. Ideally, the design of your website should make the purchase process as quick, easy, and stress-free as possible. No matter how good your online advertisements are, you could be losing valuable customers if your website is not optimized for sales.
Follow these tips :
Utilize simple website design
Minimalist websites are consistently rated as more visually appealing and more trustworthy than visually complex websites. If you want to optimize your eCommerce web design for conversions, you should consider simplifying it.
To simplify the design of your site, take away any unnecessary information and utilize a minimalist design theme with plenty of white space.
Make Your eCommerce Site Responsive
For most eCommerce websites, the best way to make your website mobile friendly is to make it responsive.
Responsive websites provide the same information and images on each page no matter what device they’re on, but they position them differently in order to make the page fit the screen. An image that shows up next to text on the desktop will show up below it, for instance.
Easy Checkout Proces
An eCommerce site should also make it as easy as possible for consumers to check out their items. The easier this process, the more motivation your customers will have to repeat purchase. So don’t make too many pages for checkout. Try as much as possible to make it a single-page process while not being too overwhelming for consumers.
Include a Search Bar
Many of your visitors will be content to browse the site to find items they like, but some will know exactly what they’re looking for. A search bar gives them a way to get directly to the page they need.
Having high-resolution photos is an absolute must. Consider creating photo galleries for each product so that users can click through them and see multiple angles of each product. A popular feature is a pop-up box where people can zoom in on a particular image and see fine details. This is about as close as you can get to allowing visitors to physically pick up a product and examine it before making a purchase.
If possible, use lifestyle images of people actually using or interacting with your products.
61% of online shoppers report reading customer reviews before deciding to purchase a product. You can use this helpful statistic to your advantage by including reviews on your website. Customer reviews are a quick and easy way to quickly promote sales and conversions.
One effective eCommerce web design strategy is to include product-specific reviews directly under each individual product’s description.
Menu bars allow users to easily navigate the pages of your website to find what they are looking for. The menu should appear across all pages for maximum ease, preferably across the top of the page.
Just be careful not to load up your menu with too many options. If you have a lot of different categories and pages on your website, you can use a drop-down menu to more easily organize them without causing a sensory overload.
Make Your Contact Info Easy to Find
You should do your best to answer all the common questions your customers may have on your website, but even so, you’ll have customers that need to get in touch at some point. When that happens, make it as easy as possible for them to find a way to get in touch about whatever issue they’re having.
Social media links
Most popular eCommerce stores have buttons that link out to their social media on their website. Including social icons in your eCommerce web design invites customers to keep in touch and encourages more long-term customer/brand relationships.
Having social media links on your website has also been proven to boost SEO rankings! Just make sure the links open your social media accounts in a new tab since you don’t really want people leaving your website.